THE ORIGINAL ZERO WASTE TOOTHPASTE Plastic-Free is one of Nelson Naturals main company ethos and has been since day one way back in 2012. We are actively helping to divert millions of plastic tubes from our oceans and landfills, while simultaneously raising awareness of the negative impacts of single use plastics. We have end to end waste reduction measures implemented throughout our manufacturing process and all of our shipping and packing materials are paper-based, 100% plastic-free, and repurposed whenever possible. But it’s not just the packaging that matters, it’s what’s inside that really counts! The average person will spend close to 1500 hours of their life brushing their teeth. Two minutes, twice a day really does add up! Most people who use conventional toothpastes don’t even realize what they are putting into their bodies. There are a plethora of ingredients in store brand toothpastes that have nothing to do with your oral health, and everything to do with cutting costs. When we started out, it was extremely important to us that we left out these questionable and toxic ingredients and used only clean, food grade ingredients. We have stood by that belief, and as we continue to grow and evolve that remains a pillar in our company philosophy. Our first jar of toothpaste was sold at the local farmers market back in 2012. You can now find Nelson Naturals products in nearly every city across Canada, as well as retail stores across the US and Australia."